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Online reputation management takes time

target audience search online

It is very unfortunate that a proper online reputation management strategy and maintaining your identity online takes time. To build your profile online so that you are seen as the expert in your niche is not a simple once off process. This is not just about creating a website, but also creating profiles and optimizing them on various popular social media channels such as LinkedIn, Twitter, and Facebook that will be shown on the search engine result pages when someone is searching for you online.

If you want to get the most out of this process and create effective sources that will pay off, you need to pay attention to all the detail and spend a good amount of time on each of the profiles you create online. Once they are created, optimized, and you are engaging with your network online, you will need to continually monitor your profile online over time.

Anyone can post negative comments

It is very easy for anyone to post a negative comment online that could harm your online reputation. This can be done in 140 characters or less. When people are searching for you or anything your company relates to on the search engines, it is always good if you can own the first page results with positive feedback about your brand or company.

Most digital marketing experts will agree that results cannot be guaranteed, especially if you are in a competitive market. On average you must wait a few months before you are going to see any changes on the search engine result pages. Even though I have seen a good influence on the search engines within a couple of weeks, it is common sense to accept that this is rarely the case. Creating an online presence for an individual or your organization, relies on various social media and digital marketing techniques.

Monitor search engine results

Maintaining an active campaign of monitoring search engine results in relation to your organization/brand name is absolute must in today’s technology driven lifestyle. It really takes time and a long-term commitment. If you don’t have the time, consider outsourcing or hiring an expert with experience that can do this for you.

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© 2016 Francois Muscat