Find below my blog feed found at our WSIOMS blog.

• 18 May 2012: Google Plus’ new timeline style layout promises new opportunities for your business - WSI Simply Social » Francois Muscat
  

  For those that have enjoyed the timeline design on Facebook (which has created many an opportunity for brilliantly-designed business and personal pages) you’ll be happy to know that Google Plus has recently rolled out their version of a ‘timeline’ style look. Here are some of the changes (and what you can do with them):   Longer, banner-style header images. There’s a lot more room to play with here and a great opportunity to design something that creat

• 17 May 2012: IFE 2012 kicks off with a record number of new franchise attendees - WSI Simply Social » Francois Muscat
  

  The International Franchise Expo officially opened today, 17 May 2012, at the Sandton Convention Centre in Johannesburg. WSI Franchise was there and ready to meet the thousands of individuals looking for exciting business opportunities. On day one there was a nice buzz amongst all the attendees and exhibitors with a positive atmosphere surrounding the day. Bizcommunity reported that this year saw the highest number of new franchise concepts exhibiting, including v

• 16 May 2012: WSI is gearing up for IFE 2012 - WSI Simply Social » Francois Muscat
  

  The International Franchising and Entrepreneurs Expo 2012 is kicking off tomorrow at the Sandton Convention Centre. Our team are setting up and getting everything in order to meet all the visitors at IFE 2012. The event is aimed at encouraging the development of small business and entrepreneurship. Visitors will have the opportunity to chat to franchisors and compare the concepts and business opportunities on offer. WSI will be there to educate South Africans about

• 15 May 2012: Do you have a social media manager? - WSI Simply Social » Francois Muscat
  

  Why are many businesses failing with their social media marketing campaigns? In my opinion, social media marketing is very important, but many businesses are still failing to get it right. One of the main reasons businesses are failing with their social media campaign is because they don’t have the right person or team to use their selected social media channels at a personal level. In all essence, people don’t like to interact with a logo, personality l

• 14 May 2012: Using LinkedIn answers to increase your connections - WSI Simply Social » Francois Muscat
  

  Everywhere you look online you will see internet marketing agencies promoting LinkedIn for social media marketing. LinkedIn is a professional social network and it is very different to the other popular social media channels. Once you create your profile on LinkedIn, what do you do on this network that everyone is talking about? The first thing you must understand about LinkedIn is that it is not very different from real-time face to face networking. At a network ev

• 11 May 2012: Facebook Marketing: Different Types of Strategies - WSI Simply Social » Francois Muscat
  

  Facebook has become one of, if not the greatest social networking site in the world. Social media marketing strategies which do not take this into account and take full advantage of its opportunities are missing out. There are a bunch of different things you can do if you plan on including Facebook into your marketing strategy. These are the top ways to use Facebook to market your small business: Facebook Pages: The first thing you need to do is create a customised

• 10 May 2012: WSI will be at the International Franchise & Entrepreneurs Expo 2012 - WSI Simply Social » Francois Muscat
  

  WSI Internet Marketing will be exhibiting at IFE 2012, the biggest franchise expo in Africa. The International Franchise & Entrepreneurs Expo (IFE) 2012 will be held at the Sandton Convention Centre in Johannesburg, Gauteng on 17-19 May. Now in its 20th year, the IFE expo is the official exhibition of the Franchise Association of Southern Africa (FASA). Over the years the show has become renowned for showcasing quality franchising opportunities for entrepreneuri

• 9 May 2012: Which social media channels do you use? - WSI Simply Social » Francois Muscat
  

  Social media marketing can almost be found everywhere on the web can it can be a bit confusing for a small business owner to start using social media to increase their brand awareness. Most of the time people are only focusing on one or two social media channels such as Twitter and Facebook because they are the biggest. There are thousands of social media channels available that you can use and while you won’t be able to use them all effectively, which ones ar

• 7 May 2012: Use your blog to increase your rankings - WSI Simply Social » Francois Muscat
  

  What can you do to increase your organic rankings on the search engines for your website? By adding a blog to your internet marketing strategy you can do this. By using a blog and optimizing your blog posts, each post adds an additional page to your website that can be fresh, relevant, and keyword rich. Using this method can be a great way to increase your organic search results on the search engines. Blogging requires that you write original and interesting conte

• 3 May 2012: WSI will be presenting at the Mpumalanga Social Media Boot Camp in May - WSI Simply Social » Francois Muscat
  

  As many of our followers, colleagues and clients know, I’m often presenting at digital marketing conferences and events in Gauteng, South Africa and all over the world. One of my favourite types of events is boot camps and one that I’m particularly looking forward to is the Mpumalanga Social Media Boot Camp in May. The boot camp, organised by Red Carpet Marketing, will be held at the Wrinkler Protea Hotel in White River on 24 – 25 May 2012. The content is g